TikTok Shop policy-aware by design
Pulse
Lifecycle email and SMS for TikTok Shop that separates operational buyer messaging from consent-based marketing, so sellers can grow without risking shop deactivation.
Compliance split
Two contact universes
TikTok customer profiles
Order API data is operational only: receipts, shipping, neutral review requests, refunds, and support.
Order receiptsShipping updatesReview requestsRefund follow-ups
Consented contacts
Off-platform opt-ins are the owned audience used for broadcasts, welcome flows, and winback automation.
Hosted signup formsQR package insertsWelcome seriesWinback campaigns
Hard-coded gates block marketing to TikTok-sourced profiles.
Permitted Purpose badges
Built into the editor, send pipeline, and analytics so compliance is enforced before a message leaves Pulse.
Consent-first forms
Built into the editor, send pipeline, and analytics so compliance is enforced before a message leaves Pulse.
Global suppressions
Built into the editor, send pipeline, and analytics so compliance is enforced before a message leaves Pulse.